Bras Are Getting Smarter By The Minute.


Bloomer Tech, a startup out of MIT, is developing flexible and washable circuits with sensors to be sewn into bras, specifically for better monitoring and understanding women’s cardiovascular health. This startup is creating a smart bra device to monitor electrocardiogram signals from the heart. The device will also send real-time data to the woman’s smartphone and even to her doctor. The startup hopes to provide doctors and patients with more accurate data to treat and prevent cardiovascular disease.

Heart disease is the number one cause of death in the United States, and one of every three women’s deaths is related to heart disease. More women die from heart disease than men; however, women are less represented in cardiovascular health research.

“We are at the infancy of understanding female cardiac health,” said co-founder Alicia Chong. “It may be the same organ, but symptoms and outcomes have significantly demonstrated to be very different [between genders] …It is also a preventable disease, but we encountered the issue of women with [cardiovascular disease], who are often underdiagnosed and undertreated because of the information currently available on heart diseases have large amount of data gaps.”

The circuits that will be created by Bloomer Tech will measure heart rate, heart rate variability, blood pressure, body temperature, electrocardiogram, oxygen saturation in the blood, and position of the body and movement of the body. These sensors will send the information in real time to a patient’s smartphone, so if they are experiencing any symptom or discomfort they can note the context. Patients can also send this information to their doctors whenever they would like. The application attached to this technology will be linked with the patient’s condition and doctor’s prescriptions. The app will also send push notifications based on activity, such as a reminder to go on a walk if the patient has been sedentary all


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